Page 47 - European Energy Innovation - Autumn 2015 publication
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Autumn 2015 European Energy Innovation 47


Figure 2 - Adaptive lighting that creates the right ambiance for any moment (designed by Philips)

to determine in real time the users of the platform, especially providing a light-on-demand
risk of escalation and apply the for urban public systems. In the solution – but also hospitality
appropriate lighting scenario. innovation process not only the by creating different ambiances
Real time measurements, such as different parts of the system need that fit to different activities
3D sound, social media watching, to be designed, but the open on the square (see Figure 2).
people counting, as well as open platform that ensures privacy and This has value for the owners
data on e.g. weather, events in security by design as well. of shops, pubs and restaurants
the area or results of important near the square as they benefit
soccer matches, and data that NEW BUSINESS MODELS from a more lively square, but
becomes available with a delay, The shift from products to traditionally they are not included
e.g. police reports on incidents, services addressing societal in the business models for public
determination of origin of mobile needs and to the creation of open lighting. Moreover, with such
devices, waste collection or the platforms that enable continuous an adaptive system it becomes
amount beverages consumed. innovation also invokes new possible to further enhance the
Historical data from past incidents business models. The business hospitality by turning part of
is used to find correlations models should generate a the square into a virtual street
and parameters to predict risk recurring revenue stream that performer’s music stage (see
levels of escalation. One of the enable continuous investment Figure 3). The concept re-uses the
challenges in such projects lies in upgrades of the hardware, as lighting by creating a spotlight
in integrating all information well as the development of new and the camera’s and wifi for the
collected and analysing data scenarios and applications as adaptive system can be used
of different nature to establish part of the service. New hardware to stream video’s to internet.
the risk for escalation in real- and software will become The only investment needed is
time. Another challenge is available over time, allowing new in the software app to book the
the realisation of an adaptive functionalities, and the context stage and stream the content.
open platform that connects and use of the urban space will This service could generate a
the devices and services from change and lead to new needs. stream of recurring revenues,
different providers and is able To ensure that the system has a but the question is who is willing
to anticipate on continuous sufficiently long economic lifetime to exploit it, as it is significantly
developments in technologies it will need to be able to include different from the traditional
and services, so it is upgradable new and at present unknowable business models in the sector.
to also meet future needs. An modules. For example, at
open platform enables the Hoekenrodeplein, a square in Enabling continuous innovation
integration of forthcoming Amsterdam near the ArenA based on progressive insights,
innovations. To guard public stadium, an adaptive lighting changing contexts and new
interest it is necessary to ensure system is installed to increase not opportunities requires a business
the privacy and security of the only sustainability and safety – by model that includes value creation
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