Page 27 - European Energy Innovation - Winter 2015 publication
P. 27
Winter 2015 European Energy Innovation 27
AUTOMOTIVE EMISSIONS
The second point to establish is 6LJQLƓFDQWO\RYHURIWKH CO2 emissions16. Meanwhile,
that this story is clearly going to %UDQG)LQDQFHKDVHVWLPDWHGWKH
be expensive. Really expensive. respondents believed other loss of value of the VW brand to
Ultimately, how expensive is likely carmakers were also probably be of the order of $10 billion17,
to be measured in company manipulating emissions tests, while the publication Industry
balance sheets and share prices, Week assesses the potential
but it is the customers who drive DQGWKDW9:ZDVMXVWWKHƓUVWWR loss to the value of “Made in
Germany” to be as high as $191
WKHVHƓJXUHVDQGRIFRXUVHWKH be found out. What is clear is that billion18&RORVVDOƓJXUHVLQGHHG
and it is salutary to remind
cars; or not, if they so choose). VLJQLƓFDQWUHSXWDWLRQDOGDPDJH ourselves that these dollar sums
A recent poll indicated that 71% contain no calculation of the
of 8,500 users on a motoring has already been sustained by environmental consequences
magazine website now trust the the VW brand in particular; and of the scandal; costs that will
Volkswagen brand less than they will be sustained by German eventually be borne by all of us.
did before14. Conversely, a UK engineering in general; and
newspaper has reported much possibly ultimately by wider 7KH*HUPDQSROOƓQGLQJV
higher brand loyalty among industry across Europe. Indeed, in particular require a third
Germans and a belief that the in addition to its previously-
scandal has been exaggerated15. announced €6.5 billion, VW has
added a further €2 billion to cover
the “economic risk” attached to
the more recent revelations about
www.europeanenergyinnovation.eu
AUTOMOTIVE EMISSIONS
The second point to establish is 6LJQLƓFDQWO\RYHURIWKH CO2 emissions16. Meanwhile,
that this story is clearly going to %UDQG)LQDQFHKDVHVWLPDWHGWKH
be expensive. Really expensive. respondents believed other loss of value of the VW brand to
Ultimately, how expensive is likely carmakers were also probably be of the order of $10 billion17,
to be measured in company manipulating emissions tests, while the publication Industry
balance sheets and share prices, Week assesses the potential
but it is the customers who drive DQGWKDW9:ZDVMXVWWKHƓUVWWR loss to the value of “Made in
Germany” to be as high as $191
WKHVHƓJXUHVDQGRIFRXUVHWKH be found out. What is clear is that billion18&RORVVDOƓJXUHVLQGHHG
and it is salutary to remind
cars; or not, if they so choose). VLJQLƓFDQWUHSXWDWLRQDOGDPDJH ourselves that these dollar sums
A recent poll indicated that 71% contain no calculation of the
of 8,500 users on a motoring has already been sustained by environmental consequences
magazine website now trust the the VW brand in particular; and of the scandal; costs that will
Volkswagen brand less than they will be sustained by German eventually be borne by all of us.
did before14. Conversely, a UK engineering in general; and
newspaper has reported much possibly ultimately by wider 7KH*HUPDQSROOƓQGLQJV
higher brand loyalty among industry across Europe. Indeed, in particular require a third
Germans and a belief that the in addition to its previously-
scandal has been exaggerated15. announced €6.5 billion, VW has
added a further €2 billion to cover
the “economic risk” attached to
the more recent revelations about
www.europeanenergyinnovation.eu
